考研

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　　Section VI Writing

　　Directions:

　　[A] Title: ADVERTISEMENT ON TV

　　[B] Time limit: 40 minutes

　　[C] Word limit: 120-150 words (not including the given opening sentence)

　　[D] Your composition should be based on the OUTLINE below and should start with the given opening sentence: “Today more and more advertisements are seen on the TV screen.”

　　[E] Your composition must be written clearly on the ANSWER SHEET. (15 points)

　　OUTLINE:

　　1. Present state

　　2. Reasons

　　3. My comments

　　作文范文：

　　Today， advertisements in mounting numbers are appearing on the TV screen. They are not only shown before and after all kinds of programs——new，weather forecasts and quiz shows，etc. ——but even interrupt dramas and movies，and annoy the viewers. [现象现状描述段]

　　First and foremost， the reasons for this phenomenon are that TV is the most efficient and rapid way of disseminating(传播)information. As China develops its highly competitive market economy， manufacturers and sales people need to inform the general public of the latest commodities that are available. Furthermore， TV stations use the money that they earn from showing the advertisements to produce more programs. Last but not least， it is necessary to keep consumers informed of the range of products that they may choose from. [原因列举段]

　　So， advertisements on TV serve three useful purposes. Nevertheless， the TV stations should avoid showing advertisements which are of poor quality and make sure that advertisements do not appear so frequently that they spoil the viewer's enjoyment of his or her favorite programs. [建议措施段]

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